Every hair salon owner knows that the most important element in retaining customers in their business is having a quality staff that ensures customer satisfaction on each and every visit. But retaining your existing customer base is not enough if you wish to grow your business. You have to market your salon or spa to new customers!
Salon Marketing Development:
1. Basic Branding of Your Salon:Most likely you've already done some basic branding for your salon or spa:
- Create a compelling name for your salon or spa business
- Create a logo and 'style guide' for your salon. Having a nice quality logo and style guide for your salon is an important element of branding your salon's image in the public mind. Do you have a quality logo that represents the level of professionalism offered by your salon? Does your color scheme invoke the correct type of visceral response in potential customer's minds, or is it a rainbow of randomness?
- Create a slogan (or series of slogans) that defines the qualities your business has that may set it apart from the competition. Even if you don't publically advertise or use a slogan, its a good idea for you to develop one for internal use and focus. This might be part of a 'mission statement'. What are the key attributes of your business that set it apart from other similar businesses?
- Install attractive signage on your building and around your business location. Try to put yourself in a third person perspective, and drive-by or walk-by your location. Does your business stand out, or does it blend into the surroundings? Do you have prominant, clear signage that identifies your core business as a salon or spa? If possible, consider posting additional permanant or temporary signage near your location to catch more eyes.
2. Create and Promote a Website for Your Salon:
Latest U.S. census figures show that over 60% of U.S. households are now 'internet-connected', and that percentage is expected to continue to rise over coming years. The percentage is even higher for younger households, and households with over $50k annual income. More and more consumers are turning to the internet to find products and services, and locate businesses in their area. Creating and promoting a website for your salon or spa should be a key element of your business marketing strategy if you want to be competitive now and in coming years.
- Create a Website for Your Salon
Salon411.us provides an easy to use web iterface to create a great looking website for your salon. With our state of the art technology your site can host video, slide show, images, coupons, client referal testimonials and a start rating system. - Promote your Website blogging
Salon411.us links out to over 200 other search sites and 20 different news sites. With just a few clicks you can place promotions on news sites that are visited by million of consumers each day. - Promoting your Website through Organic Search Engine Optimization (SEO)
As full service agency Salon411.us alows your site to be profiled in over 20 local search sites like yahoo, google, city search and yelp. Each of these sites also offer a 5 star customer review that is active 24/7 to promote your business online. Organic search engine optimization also improves your websites position in all the major search engines, such as Google, Yahoo, MSN, AOL, InfoSeek, Altavista, Ask Jeeves, and others. For more information on Organic Search Engine Optimization click here.
3. Increase your Salon or Spa Client Base through Regular Advertisting Methods:
Here are some standard ways to advertise your salon. Generally you pay for the estimated impressions (pay-per-impression ) your advertisement will get. This 'pay-per-impression' rate is sometimes listed as a 'CPM' - cost per 1,000 impressions. You can compare different advertising costs based on CPM, but you also need to consider exactly how targeted those impressions are. Web advertising also offers pay-per-click (pay-per-referral) advertising, where you only pay for the customers who express an interest in your services by clicking through to your website.
- Pay-Per-Click Local/Regional Web Advertising for your Salon
Now that Google and Yahoo support local targeted pay-per-click advertising, its easy to direct new local customers to your website and into your salon! And the Return on Investment (ROI) for Pay-Per-Click advertising is among the best ROIs you'll find in any advertising medium. Research shows that the ROI on Pay-Per-Click advertising can be as much as ten times as high as traditional yellow page advertising, print, radio or tv advertising. The difference in Pay-Per-Click advertising is that you choose the specific keywords that your want to show up for, in your specific area, and you get extremely targeted traffic viewing your ads. Plus, Pay-Per-Click advertising is inherently an 'active' advertising method rather than 'passive'. You don't pay for the ad unless the potential customer finds your ad and takes the action to click through to your website. - Direct Mail Advertising for your Salon or Spa
Direct mail advertising is a great way to stay in touch with existing customers, and has potential to bring in new customers. One idea is to find other local businesses that may share a similar client base and do a cross promotion mailing. For example, if you have a standard hair salon, consider partnering with a day spa, sun tanning spa, or massage therapist.
Branding your salon is a crucial part of your business development for medium to long term success. So, what does branding really mean? Branding is the proprietary visual, emotional, and rational image associated with your company. Branding is communicating your businesses core attributes and qualities, and creating a simple but visceral association of those qualities in the minds of your potential customers. For example, if you want a strong, tough pickup truck, you probably think of Ford... Toyota, Dodge, and Nissan all build tough pickup trucks, but Ford is the company that has put the most effort into branding their pickup trucks as 'tough'... "Built Ford Tough". If you want a quick and cheap haircut, you may think of Supercuts or Fantastic Sams. These examples are large budget, widespread branding efforts, but smaller businesses brand their image as well. The name of your salon or spa is the first step. Creating a slogan that communicates the qualities of your business might be a second means of branding. Does your spa offer premium styling and coloring services that costs a bit more for the quality, or does your salon offer inexpensive, fast service. The purpose of having people remember the brand name and have positive associations with that brand is to make their selection easier and enhance the value and satisfaction they get.
FOR A FREE MARKETING ANALYSIS PLEASE CALL TODAY!
888-639-1117
About OnQ Corporation
With more than 10 years experience in the industry our client base ranges from small local businesses to multi location national chains. With OnQ, you have access to a team of professionals in Local Search Placement (yelp, citysearch, local.com), Search Engine Optimization (SEO), Pay Per Click Management (PPC/Comparison Shopping), Online Media Buying (Banners, Video and Text Ads) and Social Media Marketing (Facebook, Digg, Linked in.). You would be hard pressed to find such a large and experienced pool of talent anywhere else. Developing an in house team with the experience and knowledge needed to execute a successful marketing strategy can be very draining for a business' resources. This is why we work with many firms as their "in house" Internet Marketing department. We welcome the opportunity to work with your team; or as your team. So contact us today to find out more about how OnQ can help your business grow.
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